Privacy Policy

Updated: April 1, 2024


This privacy policy (this “Policy”) applies to DENSO Products & Services Americas, Inc.  and its affiliates in North America (“we,” “us,” or “our”). We strive to deliver outstanding products and services and value our customers’ business and loyalty. We recognize that privacy is an important issue. We have developed this Policy to explain our practices regarding the personal information we collect from you or about you when you (i) use this website (“Website”), (ii) communicate with us verbally or in writing, or (iii) otherwise provide personal information in connection with our products and services. While this Policy broadly describes the practices we have adopted within North America, local laws vary, and some jurisdictions may place restrictions on our collection, use, or disclosure of personal information. Our actual practices in such jurisdictions may be more limited than those described in this Policy to comply with local requirements. If you are a resident of any of the following jurisdictions, please see below for the appropriate privacy statement regarding your specific rights:

By accessing or using our websites or submitting information to us, or otherwise agreeing to this Policy, e.g., in the context of registering for any of our products or services, you understand and consent to our collection and use of your personal information as described herein.


Personal information is information that identifies, relates to or describes you or can reasonably be associated with or linked to you. We collect and use personal information in certain common cases, including the following:

2.1 Contact Us. In connection with your inquiry to us through the Contact Us feature on our Website, we collect personal information. The information we collect in these cases may include first name, last name, country, address, phone, fax, email address, company, department, category of inquiry (Aftermarket products, Recruitment, Sustainability Activities, Corporate Information, Media and Public Relations), subject of inquiry, and inquiry message. We use this information to understand and respond to your inquiry. The personal information described in this paragraph is the “Inquiry Data.”

2.2 Customer Service. We may provide customer service at our facilities, at our customers’ facilities, by telephone and through our Website. In providing customer service we may collect personal information from you such as name, address, e-mail address, telephone, product purchases, product sales, and other information related to your service request. We use this information in order to investigate, resolve and respond to your customer service issue(s). The personal information described in this paragraph is the “Customer Service Data.”

2.3 Social Media. If you choose to participate in one of our sponsored social media activities or offerings, we may collect certain information from your social media account consistent with your settings within the applicable social media service, such as location, check-ins, activities, interests, photos, status updates, and friends list. We may also allow you to enter into contests to provide photos, such as of products you have purchased, which you may share with your connections on social media for votes, shared offers or other promotions. We use this information for providing information about our goods and services and for understanding the needs and preferences of our customers. The personal information described in this paragraph is the “Social Data.”

2.4 Warranty Program. We may collect personal information in the course of our administration of warranties and recalls. We typically receive this personal information from our Commercial Customers (as defined in Section 6) to administer such requests. The personal information we may receive in these cases includes your name and address and may include other personal information such as VINs and geolocation data. The personal information described in this paragraph is “Warranty Data.”

2.5 Vehicle Systems Testing. We regularly test technologies to improve vehicle safety, reliability, efficiency, and convenience. These technologies include, but are not limited to, systems designed to facilitate automated, advanced driver assistance, connected, and eco-friendly driving. The personal information we collect in these cases is referred to as “Testing Data” and includes field test video from cameras onboard our test vehicles and from cameras set up at various locations which are not necessarily onboard or near our test vehicles. For more information on our use and collection of Testing Data, please see our Field Operational Test (FOT) Notice.

2.6 Vehicle Diagnostic Systems. We provide technologies to perform vehicle diagnostics using information stored in vehicles’ internal computer systems. The personal information we collect in these cases includes name, address, application defined vehicle identifier, application metadata, settings, and version, authentication source, browser type, company name, dealer fax number, location, and phone number, diagnostic interface type and version, distributor name, document identifier, email address, fax number, IP address, location, mobile device country code, identifier, model, network carrier, operating systems, screen size, and type, name, odometer information, order date, price, quantity, and status, payment method, phone number, product used, promotional code, purchase order number, report date, metadata, notes, price, rating, scope, status, tax rate, type, visibility, identification number, and user defined identifiers; request identifier, metadata, and status, residential address, shipping information, name, recipient company, and address, subscription account information, opt-out date, opt-out status, purchase information, status, and type, unique company identifier, unique organization identifier, unique user identifier, vehicle identification number, user defined identifiers, engine type, fuel type, make, model, registration plate number, registration state, and year. We use this information (“VDS Data”) to provide our vehicle diagnostic services.

2.7 MovinCool Connect. If you are the owner or possessor of a MovinCool portable air conditioning unit (“unit”) with the Connect feature, we collect unit operating data including, hours of operation, control panel settings, ambient temperature, error codes and geolocation and we may obtain personal information such as the owner’s or possessor’s name, address, email address and telephone number (“Connect Data”). We collect this information in order to monitor performance of the unit; analyze the performance of the unit under actual environmental conditions and user demand conditions; locate the unit; use aggregated data to enhance the performance, efficiency and usefulness of our products; use aggregated data to modify, improve or develop new products, services and technologies; and comply with legal, regulatory or contractual requirements. Your rights regarding Connect Data are provided on the unit or in the unit operating manual.

2.8 Roadside unit (RSU) and On-Board Unit (OBU). The RSU and OBU are devices that host mobility and safety applications for vehicles and traffic infrastructure. The personal information that we collect through these devices in these cases includes customer name, address, application defined vehicle identifiers, application metadata, configurations and versions, authentication source, company name, location, a phone number, distributor name, document identifier, email address, mobile device country code, identifier, model, network carrier, operating systems, screen size, order date, price, quantity, and status, payment method, product used, purchase order number, request identifiers, shipping information, recipient company information, subscription account information, unique company identifiers, unique user identifiers, and user defined identifiers. We use this information for the mobility and safety applications, and to manage customer sales and support. The personal information described in this paragraph is “OBU/RSU Data.”

2.9 Training. We may also collect personal information in order to provide online and in-person training courses and support for automotive technicians to maintain, diagnose and repair internal combustion, hybrid and electric vehicles. We may also collect personal information in order to provide online and in-person training courses and support for our RSU and OBU products. The information we collect may include name, address, phone number, e-mail address, credit or debit card information and shop name and address (“Training Data”). 

2.10 Security. Our facilities use security cameras to monitor the activity of our visitors and staff. The information we collect includes video recordings. Audio is not recorded. The camera images may be monitored in real time. The recordings are viewed if there is reason to believe that there has been a breach of security. We use this information to detect security incidents and to report to law enforcement agencies. The personal information described in this paragraph is the “Security Data.”

2.11 Automatically Collected Personal Information. By its nature, this Website and applications that are created and maintained by us, which are subject to this Privacy Policy (“Apps”) also automatically collect some personal information about you. In order for you to view or interact with this Website or Apps, we receive individual identifiers such as your IP address, and some network information such as the date and time that pages are visited. We may collect this personal information even if you are not logged in. We collect some personal information automatically using cookies or other tracking technologies as described below in Section 7. The personal information automatically collected may be collected by or on behalf of third parties who may provide us with inferences or aggregate reporting based on analysis of such personal information.  We use this information to understand how our customers are using our Website and Apps.  The personal information described in this paragraph is the “Use Data.”

2.12 Employees. We collect personal information in the context of your role as an applicant to, contractor of, an employee of, director of, or officer of our business. The personal information we collect in these cases may include your name, social security number, address, date of birth, gender, race, ethnicity, bank account and routing number, tax filing status, emergency contact information, telephone number, family member names, educational background, criminal background and employment history, medical provider information, dependent name(s), date of birth, gender and address, medical insurance provider, compensation and benefits data, workplace, and title. We only use this information for purposes of evaluating qualifications related to your job application or your job duties; evaluating your performance; or for providing compensation, benefits and services in the context of the employment and business relationship. The personal information described in this paragraph is the “Employee Data.”

2.13 Individuals Representing Businesses. We collect personal information in the context of your role as a representative of a business. The personal information we collect in these cases may include your name, address, email address, telephone, date of birth, gender, social security number and personal financial information. We use this information for communicating with you in your role as a representative of a business or if you are an owner of a business to evaluate your creditworthiness. The personal information described in this paragraph is the “Biz Rep Data.”

In addition to the information we collect from you directly, we may also infer information about you based on the information you provide to us or from other information we collect.


We may collect personal information about you from a number of sources in addition to those means of collection indicated above, including offline or through sources unrelated to your use of this Website. For example, we may collect personal information from publicly accessible sources (e.g., property records); directly from a third party, (e.g., credit reporting agencies or customer due diligence providers); or from a third party with your consent (e.g., your bank or credit card provider). We may merge or co-mingle that personal information with the personal information we maintain about you and other data collected on or through our Website. Categories of sources from which we may collect personal information include but are not limited to: advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, and social networks.



In addition to the purposes set forth in Section 2 above, we may collect your personal information for the following purposes:

4.1 Auditing. Auditing related to a current interaction with you, including, but not limited to, counting ad impressions of unique visitors, verifying positioning and quality of ad impressions, and auditing compliance with this specification and other standards.

4.2 Security. Helping to ensure security and integrity to the extent the use of your personal information is reasonably necessary and proportionate for these purposes.

4.3 Debugging. Debugging to identify and repair errors that impair existing intended functionality.

4.4 Transient Use. Short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a consumer’s current interaction with us, provided that your personal information is not disclosed to a third party and is not used to build a profile about you or otherwise alter your experience outside the current interaction with us.

4.5 Services. Performing services on our behalf, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing analytic services, providing storage or providing similar services on our behalf.

4.6 Advertising. Providing advertising and marketing services to you.

4.7 Research. Undertaking internal research for technological development and demonstration.

4.8 Quality and Safety. Undertaking activities to verify or maintain the quality or safety of our products and services and to improve, upgrade, or enhance our products and services.


We will only use your personal information for the purposes for which we have collected it, unless we reasonably determine we need to use it for another reason and that reason is compatible with the original purpose. For example, we consider de-identification, aggregation, and other forms of anonymization of personal information to be compatible with the purposes listed above and in your interest, because the anonymization of such information reduces the likelihood of improper disclosure of that information.

If you wish to receive an explanation as to how the processing for a particular purpose is compatible with the original purpose, please contact us via the contact information included in the Contact section below.


In order to provide you with the best products and services, we may disclose your personal information to our affiliates, service providers, contractors and other third parties as described below.

6.1 Affiliates. We may disclose your personal information to our parent company and affiliated entities under shared corporate control (“Affiliates”) for the purposes described in Sections 2 and 4 above.

6.2 Commercial Customers. We supply services and products to major automakers and other commercial customers. We may share your personal information with automakers and customers that offer their own consumer services and products. For the purposes of this Policy, these are our “Commercial Customers.”

6.3 Contractors. We disclose personal information to entities that help us fulfill a business or commercial purpose including, but not limited to, shipping companies and distributors that deliver our products to you (“Contractors”). Contractors are not permitted to sell or share your personal information or to use your personal information for any purpose other than to perform the tasks we assign to them.

6.4 Service Providers. We disclose your personal information to companies that process personal information on our behalf for a permissible business or commercial purpose, including, but not limited to, website hosting, app design, database management, web analytics, app analytics, billing, payment processing, and communicating with you about our products or services (“Service Providers”). Service Providers are not permitted to sell or share your personal information or to use your personal information other than to perform the tasks we assign to them.

6.5 Third Parties. In addition to third parties in the foregoing categories, we may disclose personal information to the following categories of third parties: advertising networks, internet service providers, data analytics providers, government entities, operating systems and platforms, social networks and data brokers. For the purposes of this Policy, “third party” or “third parties” are entities that may sell, retain, use, or disclose personal information for purposes beyond providing services directly to us for our business or commercial purposes.

6.6 Compliance with Laws. We cooperate with government and law enforcement officials and private parties to enforce and comply with applicable law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce or apply our terms and conditions, respond to claims and legal processes, protect our services, members, dealers, our rights and/or the safety of the public or any person, or prevent or stop any illegal, unethical or legally actionable activity (including for the purposes of fraud protection).

6.7 Sale or Transfer of Business or Assets. We may disclose some or all of your personal information in connection with a merger, consolidation, bankruptcy, or other transaction in which another entity or group of entities assumes control of all or part of our business. If another company or individual acquires our business, or assets, that company or individual will possess the personal information collected by us and will assume the rights and obligations regarding your personal information as described in this Policy.


Third parties, including Google and Facebook, may use cookies, pixels, web beacons, and other storage technologies to collect or receive information from this Website and elsewhere on the internet and use that information to provide measurement services and target ads. You can opt-out of the collection and use of information for ad targeting using the options described in the Opting Out section below. The tracking technologies we utilize include the following:

7.1 Cookies. We may use different types of cookies when providing different types of web-related services. If you do not know what cookies are, or how to control or delete them, then we recommend you visit for detailed guidance. Cookies allow us to identify and authenticate visitors, track aggregate behavior, and enable important service features. We use both session ID cookies and persistent cookies. Session ID cookies are used to maintain your browser state as you browse through services, and they expire when you close your browser. A persistent cookie remains on your hard drive for an extended period, and we use that to identify you should you return to services and want to find information you had previously entered or accessed.

We may also contract with analytics services, third-party affiliate services, and third-party advertising companies to collect similar information. These cookies allow the ad servers to recognize your computer each time they send you an online advertisement, and compile information about you or others who use your computer. This information allows such advertising networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you.

You may disable cookies through your web browser. For information about opting out of these collection services, please see the Your Choices section below.

7.2 Analytics. We may use analytics tools or similar tools provided by third parties (“Data Analytics Providers”) to help analyze how you and other users utilize our services. Analytics tools use cookies and other tracking technologies to collect information such as how often users visit this Website, what pages they visit, and what other websites they have used prior to visiting this Website. We use the information we get from analytics tools only to improve services. Analytics tools collect the IP address or other unique identifier assigned to you on the date you visited this Website or engaged with our services. We do not combine the information generated through the use of analytics tools with your other personal information. Analytics tools provided by third parties plant a persistent cookie on your web browser to identify you as a unique user the next time you visit this Website, and the treatment of that information is governed by the third party’s terms of use and/or privacy policy. To learn about how Google uses data related to website analytics when you use our site or Apps, click here: For information about how Facebook uses cookies and other storage technologies, click here:



You can make the following choices regarding your personal information:

8.1 Promotional and Other Emails. You may choose, during the account registration processes on this Website, or otherwise, to provide us with your email address for the purpose of allowing us to send newsletters, surveys, offers, and other materials related to our services, as well as for the purposes described within this Policy. You can stop receiving these emails by sending a request to the email address in the Contact Us section below. If you decide not to receive these emails, we may still send you communications related to your current or former membership.

8.2 Behavioral Advertising. Our services may use behavioral advertising. This means that a third party may use technology (e.g., a cookie) to collect information about your use of this Website so that they can provide advertising about products and services tailored to your interests. That advertising may appear either on this Website, or on other websites not operated by us. If you do not want third parties to collect information about your use of our services, you can opt-out of such at the Digital Advertising Alliance in the US, the Digital Advertising Alliance of Canada in Canada, or the European Digital Advertising Alliance in Europe.


8.3 Analytics. Many analytics providers allow end-users to opt out of the retention of their information, including our third-party analytics providers. Please note that, typically, unless you create an account with the analytics provider, your choice to opt out applies only to the device from which you make the request, because the providers use cookies on that device to recognize your choice. If you get a new device, install a new web browser, update your browser, or otherwise erase/alter your browser cookie files you may clear the opt-out cookie.

You may learn more about the use of information by and opting-out of analytics from our third-party provider by visiting its opt-out page at the following links: and .   

8.4 Cookies. You may disable or delete cookies in your Web browser, but doing so may impact the usability of this Website. To block cookies, you can also browse our service using your browser’s anonymous usage setting (called “Incognito” in Chrome, “In Private” for Internet Explorer, “Private Browsing” in Firefox and Safari, etc.).   

8.5 Do Not Track. This Website recognizes and responds to “Do Not Track” requests available through many popular web browsers. If we recognize that you have enabled one of these “Do Not Track” signals, we will not track or sell cookie information about your online activities.


Your personal information may be processed in the country in which it was collected and in other countries, where laws regarding personal information may be less stringent than the laws in your country. Therefore, in some circumstances, you might be left without a legal remedy in the event of a privacy breach or other use that is prohibited in your country. By submitting your personal information, you agree to this transfer, storage and/or processing, including all associated risks.


No method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, we cannot guarantee its absolute security. We make efforts to protect your personal information from improper or unauthorized loss, misuse, access, disclosure, alteration, or destruction. If you have questions about the security of your personal information, contact us at the email or regular mail address included in the Contact section below.


We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it as set forth in this Policy, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information, whether we can achieve those purposes through other means, and the applicable legal requirements.


This Website or Apps may contain links to other websites or Apps. We are not responsible for the privacy practices or the content of these other websites or Apps. You should read the privacy policy of these other websites or Apps to understand their policies. When you access linked websites or Apps, you may be disclosing private information. It is your responsibility to keep such information private and confidential and control the collection and processing of your personal information.


We may update this Policy from time to time, in our sole discretion. When we do so, we will post the new Policy on this Website. You should consult this Policy regularly for any changes. Continued use of services following posting of such changes constitutes your acknowledgement of such changes and agreement to be bound by such changes. If you do not agree, you should immediately discontinue your use of this Website and services.


If you have questions regarding this Policy or our treatment of your personal information, you may contact us at:

DENSO International America, Inc.
24777 Denso Drive
Southfield, Michigan 48086-5047
Attention: Privacy Officer

Email: [email protected] with the subject “Privacy Policy Questions"